Publiclir renamed to Crowns eSports Club on May 31st, 2016. The rebranding was announced by Heny, a Publiclir member of staff, with a tweet suggesting the company had not dropped the team, but rebranded.[1] Soon after, it was publicly stated that the change was due to their wish to divide the growing Publiclir community from the competitive teams.[2] On July 2016 Crowns acquired the nameLess roster intending to compete at Insomnia58.[3] The team won the event, beating Full Tilt in the grand final, and becoming the first European team to win an i-series event since Epsilon eSports won i49.
Thaigrr was initially meant to play for the team, however due to a series of other engagements he played only Week 1, Week 4 and Week 5 before leaving the roster. Buttnose played in place of Thaigrr during his absences before joining the team for the final two weeks of the sesaon.